'High
School' aces its exam in marketing
The Disney braintrust long has had an unassailable knack
for knowing exactly what its audience wants, and has long
had the means to deliver it, whether it's a Mickey Mouse watch
or, in this case, a Mickey Mouse musical.
"High School Musical: The Concert" is all about
volume and vapors, an enthusiastic, energetic and thoroughly
manipulative bit of arena entertainment that's minus, despite
the title, any story line whatsoever.
Ocean
Drive duo team up for spinoff marketing agency - Ocean Drive
aims to expand its market reach with a new branding agency for
companies who aren't magazine advertisers
Ocean Drive
magazine's annual anniversary bash is well known as one of
South Beach's premier parties. Now you can have Ocean Drive
add a dash of panache to your soiree too, for a price.
Jerry Powers, the driving force behind Ocean Drive Media
Group, has teamed up with his public relations maven Lana
Bernstein to create a spin-off event marketing firm called
Luxury Branding Agency.
"The publishing and advertising businesses have changed
so much just the past few years that we're moving ahead of
the curve by creating an in-house strategic marketing company,"
said Powers, 60.
|
