Ocean Drive magazine's annual anniversary bash is well known as one of South Beach's premier parties. Now you can have Ocean Drive add a dash of panache to your soiree too, for a price.

Jerry Powers, the driving force behind Ocean Drive Media Group, has teamed up with his public relations maven Lana Bernstein to create a spin-off event marketing firm called Luxury Branding Agency.

"The publishing and advertising businesses have changed so much just the past few years that we're moving ahead of the curve by creating an in-house strategic marketing company," said Powers, 60.

The idea for LBA grew out of companies approaching Ocean Drive for help in adding flair to their branding events and parties.

"They really want to get the parties, the access to VIPs, South Florida, everything we've built here for 14 years," said Bernstein, 38. "But under the Ocean Drive business model, we couldn't do that if they weren't advertisers."

So LBA, a 50-50 partnership between Bernstein and Powers, will operate separately from the publications with clients who don't buy pages in the magazines.

Bernstein said she believes it's the first time a magazine has spun off a separate marketing agency for non-advertisers.

LBA did not want to comment on its price range, but some of its clients are certainly high fliers. They include Gulfstream Park (making it a trendy destination), the NFL (producing the season kickoff party in September) and Miami Heat MVP Dwyane Wade (organizing his 25th birthday party on Jan. 20). LBA will also be producing events for the Super Bowl.

Bernstein, who is vice president of public relations for Ocean Drive, will be the hands-on person for LBA as president. She said she contemplated leaving Ocean Drive to set up her own shop, but Powers wouldn't hear of it: 'Jerry said, 'Uh-uh, you're staying.' "

Public relations author Richard Weiner of Miami Beach said LBA was a no-brainer especially since the spinoff does not entail much start-up investment.

"They have nothing to lose," said the author of The Skinny about Best Boys . . . and Other Media Lingo. "It's a terrific idea."