Boise State University officials are preparing to ramp up a marketing and fundraising campaign they hope will capitalize on the school's unprecedented national exposure in the Fiesta Bowl.

"The market for colleges offers a vast variety of experiences," said Paul Swangard, director of the Warsaw Center for Sports Marketing at the University of Oregon. "For those students who have strong interest in a major college experience, Boise State has now shown it can compete on a national level."

In the lead-up to the game -- only the second Bowl Championship Series appearance for a non-BCS conference team -- Boise State sent e-mail to 16,000 prospective students touting the bowl appearance.

"It's going to be easier to recruit topflight faculty, easier to recruit students and easier to raise money," University President Bob Kustra said.

Kustra said the victory fits in well with the school's capital and marketing campaigns. Boise State is preparing to announce an ambitious private fundraising drive. Kustra said he expects to be able to announce the largest donation in school history, a gift to the Economics Department, later this year.